What is digital marketing? Now a day’s digital marketing plays a very vital role in our lives because we all are connected with social media like Facebook, Twitter, Instagram, WhatsApp, snap chat, etc.
In some ways, digital marketing is not that different from traditional marketing In both, smart organizations you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness. Digital marketing refers to any online marketing efforts through Email marketing, pay-per-click advertising, social media marketing, video marketing, etc.
There are 10 types of digital marketing Categories include:
- Search Engine Optimisation (SEO)
- Search Engine Marketing and Pay-Per-Click
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
- Web Development
SEO stands for Search Engine Optimisation in 2020 is a technical and creative process of increasing the quantity and quality of traffic on your website through organic search engine results. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
Know a days search engine optimization is a methodology of strategies and some techniques used to increase the number of visitors to a website by obtaining a high-ranking and placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.
SEM stands for Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. Search Engine Marketing is a pat of digital marketing It is commonly used today, search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine and results from pages (SERPs) primarily through paid advertising is the act of using paid strategies to increase search visibility.
In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. Ads may be placed through Google Ads, Bing Ads, or other search engines. The most commonly known and used paid search tool is Google AdWords.
Search Engine marketing means some act of using paid strategies to increase search visibility. The brand is charged only if a user clicks on the ad. Paid search ads can be found on almost any search results page. Those paid positions are typically located on the top and also bottom of the page.
Below are some of the most common terms are used to refer through SEM activities:
Paid search advertising
Paid search ads
CPM (cost-per-thousand impressions)
I am sharing Some tips and tools
- Server speed is measured by testing a website or web page to check the result how much time to take in response – the amount of time it takes for the server to respond to a request from a client
SMM stands for Social media marketing. Social media marketing is a form of Internet marketing that refers to a technique to interact with unique visitors also targeting social networking sites and applications to increase brand awareness or promote particular products. SMM became more common by the increase in popularity of websites such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
The goal of SMM is to conduct the advertisement that users will share with their more in the social networking site to help a company to increase brand awareness and increase customer reach.
Content marketing performs a highly valuable role nowadays and also defined as a new marketing strategy approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly-defined audience and, ultimately and converted into a profitable customer.
Content marketing includes educational, entertaining, or insightful information that will ultimately help readers to improve their careers.
Content marketing helps businesses to create sustainable brand loyalty because we provide a piece of valuable information to consumers, and creates a willingness to purchase a product from the company in the future.
Affiliate marketing is the process of earning money like commission bases by promoting other company products and selling products. You find a product you like to promote it to others and earn a part of the profit for each sale that you make.
Influencer Marketing is a form of social media marketing. Influencer marketing involves a brand collaborating with online through different brands.
Influencer marketing involves brand collaboration with brands and companies. Influencer influences their audience and guides them to buying a product.
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Email marketing is the act of sending a commercial message, typically to a group of people, using email.
The email usually sent to a potential or current customer could be considered email marketing
Viral marketing is a business strategy that uses existing social networks to promote a product that seeks to spread information about a product or service from person to person by word of mouth or sharing via social media or email. The most popular example in recent times is the creation of emotional, surprising, funny, or unique videos on YouTube, and then shared on Facebook, and Twitter.
The goal of viral marketing is to inspire individuals to share a marketing message with friends, family, and other individuals to create exponential growth in the number of recipients.